The Clean Water Blog

ReThink Disposable: “Unpackaging Alameda” Demonstration Project Launches!

Our $400,000 Ocean Protection Council-funded project has officially launched on the island of Alameda in the San Francisco Bay Area.

Clean Water Fund attended the 33rd Annual Alameda Art and Wine Faire on July 29, 2017 to unveil a groundbreaking project called “ReThink Disposable: Unpackaging Alameda, ” to create a model “unpackaged” community by engaging 100 food businesses on the island to become ReThink Disposable certified.

Businesses receive free assistance and financial support to implement best practices for cost saving and waste reduction to prevent disposable and litter prone packaging- mainly plastics - that pollute our waterways and the Bay, flow to the ocean, and threaten wildlife and public health.

Thousands of people attended the event, enjoying food, dancing to music, and learning about keeping their community “Clean, Green, and Safe.” ReThink Disposable tabled the event, gave presentations on stage with Mayor Spencer, and dazzled a surprised crowd with the appearance of the famous Bag Monster! Locally-made craft beer and wine were served in reusable glasses, preventing thousands of plastic cups from becoming waste, and engaging the public in a reusable lifestyle.

Clean Water Fund is partnering with Alameda’s Public Works Department, Downtown Alameda Business Association, West Alameda Business Association, and Community Action for a Sustainable Alameda to make this a successful project that is rooted in the community.