Rethink Disposable in New Jersey

Waste_garbage_can_overflowing_ReThink Disposable

Our Mission: Prevent Waste Before it Starts.

ReThink Disposable, a program of Clean Water Action and Clean Water Fund, prevents waste before it starts by working with local governments, businesses and institutions, and consumers to minimize single use disposable packaging in food service to conserve resources, prevent waste and ocean litter pollution. Disposable food and beverage packaging makes up 67% of litter in commercial streets. If we don’t end the “throw-away” lifestyle now, there will be more plastic than fish in the ocean by 2050! This is a huge problem.


Single-use disposable items so commonplace in our take-out food and beverage culture consume too many resources, creates a massive amount of waste and litter that pollute our waterways, Bays, and ocean. Rather than recycle products we've only used for a few minutes, we're encouraging everyone to prevent pollution by not using the disposable packaging in the first place. Preventing pollution is always preferable (and cheaper) to cleaning it up! Learn More.


Organizations large and small are saving thousands of dollars each year, and winning over their customers in a whole new way by championing our movement. For businesses, ReThink Disposable is a "win-win!" Join us!


We work with events, large and small, to help reduce the amount of single-use disposable waste generated at the event (such as throwaway plastic cups, straws, plates, and utensils). Event organizers are able to produce an eco-friendly event or festival that not only reduces waste and saves money, but is more sustainable and green - something greatly appreciated by the community and festival / event-goers. Learn more.


Governments are joining us to take the lead on the global plastic pollution problem. We partner with local and state governments to innovate new programs and policies to meet their waste and litter prevention goals, reducing pollution in local waterways and the ocean. Read more


We couldn't be successful without a movement of ReThink Disposable champions and leaders to bring about change in their communities. Here's how you can take ACTION now and be the change you want to see in the world! Read more.









ReThink Disposable would not be possible without our funders and partners. Learn more.


From research and publications to community educational materials and handouts, we've created plenty of resources for you to download and support your participation in the movement, here.


Latest news, research, and resources from around the world about plastic pollution, waste, and ocean litter, here.

ReThink Disposable is funded by a grant through the Northeast Water Pollution Control Commission (NEIWPCC), partnership with the Environmental Protection Agency (EPA) Trash Free Waters initiatives, and the Environmental Endowment of New Jersey.